"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

John Wanamaker, Philanthropist, U.S. Postmaster General and Philadelphia Retailer stated those famous words many years ago. I first heard them as an attendee to the Direct Mail Marketing Association's Klied Collegiate Institute my Senior year of college. I never forgot them. That was 1983. So it's almost a quarter of a century later and almost 105 years since Mr.Wanamaker's death and is his predicament being answered?

This blog is to explore both halves and the half-nots. . .